Boost Customer Experience with Excellent Customer Service
The Fourth Industrial Revolution has redefined customers’ expectations to the point that 80% of them now consider their experience with a company to be as important as its products. The implications on...
How Data Quality Matters To Your CRM’s Success
Data Quality Matters To Your CRM/s Success As competition continues to increase, more and more organisations are considering how they can optimize Customer Relations Management ("CRM") to be...
SMB Guide: How CRM Helps Businesses Grow
If your small or middle-sized business is still growing well, you might not think you need a customer relationship management (CRM) technology. In fact, if you are using...
SMB’s B2B Marketing Kit: 7 Tips to Optimise Your Lead Generation & Nurturing
Business-to-business development is all about getting that next client. A business without initial leads is like a flight without engine; no matter what kind of fuel you put...
Leverage Facebook Data for Peak Advertising ROI
At the outset, it is clear that Facebook is currently dealing with its share of privacy-related issues. Time will tell how things pan out for Zuckerberg and Co....
What is Big Data?
It’s a phrase used to quantify data sets that are so large and complex that they become difficult to exchange, secure and analyse with typical tools. To describe...
What is Customer Relationship Management?
CRM (a.k.a. Customer Relationship Management), is a buzzword that’s been around for a while, and where I lack in the skill of blogging, I make up for it...