Glow along the Customer Lifecycle: Attract, Engage, Convert and Retain
From the very first touch, marketers want to make sure their campaign hits and acquires the right audience with the target persona. It’s then essential for brands to offer a seamless customer experience along the customer lifecycle in order to drive towards profitable, loyal relationships.
At the workshop, our speakers of CRM and Marketing expertise will explore how you can optimise each stage along the customer lifecycle with the help of disruptive technologies:
- Attracting high-spending audience profiles with AI-driven recommendations
- Facilitating a seamless O2O customer experience
- Visualising customer lifetime value through loyalty programs
- Case sharing – how a well-known retail brand deployed loyalty program with encouraging ROI
Time : 14:30 – 17:00
Date : June 27th, 2019
Venue: Introv Experience Hub, 28/F, Gravity, 29 Hing Yip Street, Kwun Tong (Entrance on 29/F)
14:30 – 15:00 Registration
15:00 – 15:15 Welcome
15:15 – 16:15 How you can enrich each stage of customer lifecycle
16:15 – 16:30 The success story of a well-known retail brand in building omnichannel customer loyalty
16:30 – 16:45 Live Demo on Loyalty Engine
16:45 – 17:00 Networking Coffee & End of Event
Seats are limited.
*Note: Agenda subject to change.