Blue Box International Limited

About Blue Box

Founded in 1952, the company designs, manufactures and markets toys. It offers electronic toys and collectibles for infants and preschool children.

Challenges

  • Lacked a centralised customer profile database. Information on customer’s profile were poorly kept/not been recorded, from; buying history/habits, feedback status, product selection, and sales, making it difficult to understand customer’s needs
  • Inefficient sales management: lacked a platform to help fully support the sales team
  • Inefficient marketing campaign ROI measurement: measuring ROI of marketing event proved difficult, as sales and marketing were not connected on same database

Project Goal

  • To become a truly customer focused company

Results & Benefits

  • Access to insightful information: information such as buying habits and customer needs and wants helped the sales team close more deals faster, and enhance the customer’s overall experience
  • Enhanced visibility for better planning: the CRM system enabled management to monitor sales statuses across different regions automatically. With real-time analysis, the management team can make better, more informed decisions with their data
  • Higher market competitiveness: the CRM system improved visibility on campaign effectiveness, allowing the company to target customers according to their needs and demands
  • Effective communication and higher customer satisfaction: Customers can reach sales and products through social media platforms anytime, anywhere. With Introv, Blue Box became ‘a true customer company’


Twitter

LinkedIn

Facebook

Search (Google etc.)

YouTube

Partner Referral

Other

CRM ERP IR API POS Omnichannel CDP Big Data Collaborative Tool Marketing Automation Mobility eCommerce Planogram Digitalized Workflow