Marketing is no doubt the essential to a growing small retail business. However, if it’s not done well, it could take the business down. Most small and middle-sized retailers are fighting to reach customers in very competitive markets, trying all...

In this age of Big Data, data is power - and you and your company can benefit immensely from understanding what it’s telling you. But how can you leverage your data treasure trove? Here we will go through 4 steps to improve...

Business-to-business development is all about getting that next client. A business without initial leads is like a flight without engine; no matter what kind of fuel you put into it, it will never take off. However, generating qualified leads isn’t...

When we and our Partner Salesforce worked with SMBs, we came across SMBs sharing their challenges of long-time struggle to promote business growth. As SMBs, investing in customer relationship management (CRM) tools is a time consuming but critical step in...

It seems that nearly every week, we're subjected to news about the ever-changing impacts technology has on our lives. Whether it's setting up a smarthome, trouble shooting a bluetooth connection, using our social media accounts or shopping online, we're generating...

At the outset, it is clear that Facebook is currently dealing with its share of privacy-related issues. Time will tell how things pan out for Zuckerberg and Co. in light of Cambridge Analytica, a somewhat surreal US Senate hearing, and...

It’s a phrase used to quantify data sets that are so large and complex that they become difficult to exchange, secure and analyse with typical tools. To describe the phenomenon that is big data, there are some definitions widely accepted...

CRM (a.k.a. Customer Relationship Management), is a buzzword that’s been around for a while, and where I lack in the skill of blogging, I make up for it with my know-how in CRM. I know CRM. I live and breathe...