{"id":76868,"date":"2019-08-06T16:55:05","date_gmt":"2019-08-06T08:55:05","guid":{"rendered":"https:\/\/introv.com\/tw\/?p=76868"},"modified":"2023-06-22T21:07:57","modified_gmt":"2023-06-22T13:07:57","slug":"%e5%80%8b%e6%80%a7%e5%8c%96%e7%95%b6%e9%81%93%ef%bc%8c%e4%bd%a0%e7%9a%84%e9%a1%a7%e5%ae%a2%e5%bf%a0%e8%aa%a0%e5%ba%a6%e8%a8%88%e5%8a%83-customer-loyalty-program-%e8%b7%9f%e4%b8%8a%e4%ba%86%e5%97%8e","status":"publish","type":"post","link":"https:\/\/introv.com\/tw\/information\/%e5%80%8b%e6%80%a7%e5%8c%96%e7%95%b6%e9%81%93%ef%bc%8c%e4%bd%a0%e7%9a%84%e9%a1%a7%e5%ae%a2%e5%bf%a0%e8%aa%a0%e5%ba%a6%e8%a8%88%e5%8a%83-customer-loyalty-program-%e8%b7%9f%e4%b8%8a%e4%ba%86%e5%97%8e\/","title":{"rendered":"\u500b\u6027\u5316\u7576\u9053\uff0c\u4f60\u7684\u9867\u5ba2\u5fe0\u8aa0\u5ea6\u8a08\u5283 (Customer Loyalty Program) \u8ddf\u4e0a\u4e86\u55ce? (2019\u5e74 9\u6708 4\u65e5)"},"content":{"rendered":"<p>\u5728\u6bcf\u4e00\u6b21\u7684\u884c\u92b7\u6d3b\u52d5\uff0c\u884c\u92b7\u4eba\u54e1\u90fd\u5e0c\u671b\u9054\u5230\u7cbe\u6e96\u884c\u92b7\uff0c\u627e\u5230\u5c0d\u7684\u76ee\u6a19\u5ba2\u7fa4\u4e26\u5b8c\u6210\u92b7\u552e\u3002\u56e0\u6b64\uff0c\u5c0d\u54c1\u724c\u7684\u7d93\u71df\uff0c\u5728\u4e0d\u540c\u7684\u5ba2\u6236\u751f\u547d\u9031\u671f\u968e\u6bb5\uff0c\u4ee5\u6d88\u8cbb\u8005\u70ba\u6838\u5fc3\uff0c\u63d0\u4f9b\u7dda\u4e0a\u7dda\u4e0b(OMO)\u865b\u5be6\u878d\u5408\u6d41\u66a2\u7121\u7e2b\u7684\u5ba2\u6236\u9ad4\u9a57\uff0c\u662f\u81f3\u70ba\u91cd\u8981\u7684\u4e00\u74b0\uff0c\u6c7a\u5b9a\u4e86\u662f\u5426\u80fd\u5efa\u7acb\u53ef\u7372\u5229\u53ca\u54c1\u724c\u64c1\u8b77\u7684\u5ba2\u6236\u95dc\u4fc2\u3002<\/p>\n<p>\u9019\u5834\u7814\u8a0e\u6703\uff0c\u7531\u6211\u5011CRM\u7684\u9867\u554f\u4f86\u5256\u6790\uff0c\u5728\u5ba2\u6236\u751f\u547d\u9031\u671f\u7684\u5404\u500b\u4e0d\u540c\u968e\u6bb5\uff0c\u4ec0\u9ebc\u6a23\u7684\u5275\u65b0\u79d1\u6280\u53ef\u4ee5\u5e6b\u52a9\u4f01\u696d\uff0c\u4f86\u512a\u5316\u6bcf\u4e00\u968e\u6bb5\u7684\u5ba2\u6236\u9023\u7e6b\u8207\u4e92\u52d5\u3002<\/p>\n<ul>\n<li>\u627e\u5230\u9ad8\u6536\u76ca\u7684\u5ba2\u6236<\/li>\n<li>\u5b8c\u6210\u7dda\u4e0a\u7dda\u4e0b\u4e00\u81f4\u7684\u5ba2\u6236\u9ad4\u9a57<\/li>\n<li>\u900f\u904e\u5fe0\u8aa0\u8a08\u5283\uff0c\u8b93\u9867\u5ba2\u7d42\u751f\u50f9\u503c\u00a0(Customer Lifetime Value, CLV)\u00a0\u5177\u9ad4\u53ef\u898b<\/li>\n<li>\u6848\u4f8b\u5206\u4eab\u00a0:\u00a0\u77e5\u540d\u96f6\u552e\u54c1\u724c\u5982\u4f55\u904b\u7528\u5fe0\u8aa0\u8a08\u5283\u5275\u9020\u66f4\u9ad8\u76c8\u6536<\/li>\n<\/ul>\n<h3 class=\"p1\">\u7814\u8a0e\u6703\u8a73\u60c5\uff1a<span class=\"s1\">\u00a0<\/span><\/h3>\n<p class=\"p1\">\u65e5\u671f\uff1a<span class=\"s1\">2019<\/span>\u5e749\u6708<span class=\"s1\">4<\/span>\u65e5\uff08\u661f\u671f\u4e09\uff09<\/p>\n<p class=\"p2\"><span class=\"s2\">\u6642\u9593\uff1a14<\/span>:00 \u2013 17:00<\/p>\n<p class=\"p2\"><span class=\"s2\">\u5730\u9ede\uff1a<\/span>\u53f0\u5317\u5e02\u5fa9\u8208\u5317\u8def99\u865f15\u6a13 (\u7287\u4e9e\u5546\u52d9\u66a8\u6703\u8b70\u4e2d\u5fc3G\u6559\u5ba4)<\/p>\n<p class=\"p1\">\u8cbb\u7528\uff1a\u514d\u8cbb<\/p>\n<h3 class=\"p1\"><\/h3>\n<h3 class=\"p1\">\u7814\u8a0e\u6703\u6d41\u7a0b\uff1a<span class=\"s1\">\u00a0<\/span><\/h3>\n<p>14:00 \u2013 14:30\u00a0\u5831\u5230<\/p>\n<p>14:30 \u2013 14:45\u00a0\u958b\u5834\u00a0&#8211;\u00a0\u6b61\u8fce\u4f86\u5230\u884c\u92b74.0<\/p>\n<p>14:45 \u2013 15:45\u00a0\u5982\u4f55\u8c50\u5bcc\u5ba2\u6236\u751f\u547d\u9031\u671f\u7684\u5404\u968e\u6bb5<\/p>\n<p>15:45 \u2013\u00a016:00\u00a0\u4e2d\u5834\u4f11\u606f<\/p>\n<p>16:00 \u2013 16:15\u00a0\u6210\u529f\u6545\u4e8b\u00a0&#8211;\u00a0\u77e5\u540d\u96f6\u552e\u54c1\u724c\u5982\u4f55\u638c\u63a7\u5168\u901a\u8def\u00a0(Omni-Channel)\u00a0\u5efa\u7acb\u9867\u5ba2\u5fe0\u8aa0\u5ea6<\/p>\n<p>16:15 \u2013 16:30\u00a0\u73fe\u5834\u6f14\u793a\u00a0&#8211;\u00a0\u9a45\u52d5\u9867\u5ba2\u5fe0\u8aa0\u7684\u6838\u5fc3\u5f15\u64ce\u00a0(Loyalty Engine)<\/p>\n<p>16:30 \u2013 17:00\u00a0\u554f\u7b54\u8207\u610f\u898b\u4ea4\u6d41<\/p>\n<p>*\u8acb\u6ce8\u610f:\u00a0\u5404\u8b70\u7a0b\u5167\u5bb9\u53ef\u80fd\u6703\u6709\u6240\u6539\u52d5<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u6bcf\u4e00\u6b21\u7684\u884c\u92b7\u6d3b\u52d5\uff0c\u884c\u92b7\u4eba\u54e1\u90fd\u5e0c\u671b\u9054\u5230\u7cbe\u6e96\u884c\u92b7\uff0c\u627e\u5230\u5c0d\u7684\u76ee\u6a19\u5ba2\u7fa4\u4e26\u5b8c\u6210\u92b7\u552e\u3002\u56e0\u6b64\uff0c\u5c0d\u54c1\u724c\u7684\u7d93\u71df\uff0c\u5728\u4e0d\u540c\u7684\u5ba2\u6236\u751f\u547d\u9031\u671f\u968e\u6bb5\uff0c\u4ee5\u6d88\u8cbb\u8005\u70ba\u6838\u5fc3\uff0c\u63d0\u4f9b\u7dda\u4e0a\u7dda\u4e0b(OMO)\u865b\u5be6\u878d\u5408\u6d41\u66a2\u7121\u7e2b\u7684\u5ba2\u6236\u9ad4\u9a57\uff0c\u662f\u81f3\u70ba\u91cd\u8981\u7684\u4e00\u74b0\uff0c\u6c7a\u5b9a\u4e86\u662f\u5426\u80fd\u5efa\u7acb\u53ef\u7372\u5229\u53ca\u54c1\u724c\u64c1\u8b77\u7684\u5ba2\u6236\u95dc\u4fc2\u3002 \u9019\u5834\u7814\u8a0e\u6703\uff0c\u7531\u6211\u5011CRM\u7684\u9867\u554f\u4f86\u5256\u6790\uff0c\u5728\u5ba2\u6236\u751f\u547d\u9031\u671f\u7684\u5404\u500b\u4e0d\u540c\u968e\u6bb5\uff0c\u4ec0\u9ebc\u6a23\u7684\u5275\u65b0\u79d1\u6280\u53ef\u4ee5\u5e6b\u52a9\u4f01\u696d\uff0c\u4f86\u512a\u5316\u6bcf\u4e00\u968e\u6bb5\u7684\u5ba2\u6236\u9023\u7e6b\u8207\u4e92\u52d5\u3002 \u627e\u5230\u9ad8\u6536\u76ca\u7684\u5ba2\u6236 \u5b8c\u6210\u7dda\u4e0a\u7dda\u4e0b\u4e00\u81f4\u7684\u5ba2\u6236\u9ad4\u9a57 \u900f\u904e\u5fe0\u8aa0\u8a08\u5283\uff0c\u8b93\u9867\u5ba2\u7d42\u751f\u50f9\u503c\u00a0(Customer Lifetime Value, CLV)\u00a0\u5177\u9ad4\u53ef\u898b \u6848\u4f8b\u5206\u4eab\u00a0:\u00a0\u77e5\u540d\u96f6\u552e\u54c1\u724c\u5982\u4f55\u904b\u7528\u5fe0\u8aa0\u8a08\u5283\u5275\u9020\u66f4\u9ad8\u76c8\u6536 \u7814\u8a0e\u6703\u8a73\u60c5\uff1a\u00a0 \u65e5\u671f\uff1a2019\u5e749\u67084\u65e5\uff08\u661f\u671f\u4e09\uff09 \u6642\u9593\uff1a14:00 \u2013 17:00 \u5730\u9ede\uff1a\u53f0\u5317\u5e02\u5fa9\u8208\u5317\u8def99\u865f15\u6a13 (\u7287\u4e9e\u5546\u52d9\u66a8\u6703\u8b70\u4e2d\u5fc3G\u6559\u5ba4) \u8cbb\u7528\uff1a\u514d\u8cbb \u7814\u8a0e\u6703\u6d41\u7a0b\uff1a\u00a0 14:00 \u2013 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":76878,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[27,29],"tags":[],"_links":{"self":[{"href":"https:\/\/introv.com\/tw\/wp-json\/wp\/v2\/posts\/76868"}],"collection":[{"href":"https:\/\/introv.com\/tw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/introv.com\/tw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/introv.com\/tw\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/introv.com\/tw\/wp-json\/wp\/v2\/comments?post=76868"}],"version-history":[{"count":0,"href":"https:\/\/introv.com\/tw\/wp-json\/wp\/v2\/posts\/76868\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/introv.com\/tw\/wp-json\/wp\/v2\/media\/76878"}],"wp:attachment":[{"href":"https:\/\/introv.com\/tw\/wp-json\/wp\/v2\/media?parent=76868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/introv.com\/tw\/wp-json\/wp\/v2\/categories?post=76868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/introv.com\/tw\/wp-json\/wp\/v2\/tags?post=76868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}