#科技

Whitepaper: The Power of a Cloud ERP Suite by G2 CROWD

Oftentimes, businesses rely on a patchwork of disparate systems and spreadsheets to solve their immediate business needs. But as a business grows, these disparate systems create operational inefficiencies that can impede a company’s ability to reach its full potential. This report presents how fast-growing businesses overcome their challenges with a cloud-based ERP. Thank you. Please download the whitepaper here.

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Whitepaper: Has Your Business Outgrown Xero?

Has Your Business Outgrown Xero? As small businesses grow, so do business processes. Small businesses require an integrated solution that not only supports growth but also sets up the business for continued success. Xero’s inability to keep up with the demands and complexities that come with growth often result in owners having to work around the limitations of the software. How do you determine when it’s time to move to a more scalable solution? Thank you. Please download the whitepaper here.

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How Data Quality Matters To Your CRM’s Success

As competition continues to increase, more and more organisations are considering how they can optimize Customer Relations Management (“CRM”) to be more strategic in attracting and retaining customers. A key component of an optimized CRM strategy is how well your organisation obtains and uses high quality, clean and trusted data. Incomplete Data Restrains Customer Experience Segmentation and Nurturing Different customer segments have different needs and different touch points along their respective customer journeys. And when you don’t have enough data, or your data is faulty, you can’t meaningfully segment your customers. It’s even worse is when dirty data causes inaccurate segmentation. What happens if, for example, you are driving customers away through incorrectly targeted promotions? Perhaps you only realised it once you have started interacting with your customers,...

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#企業資源規劃 #科技

The True Cloud vs. Fake Cloud Debate, and Why It Matters

2019 promises many helpful solutions to your business challenges. Chief among these is “The Cloud.” With it, you’ll be able to transition many of your key business functions off-site. Within “The Cloud,” industry leaders divide the suite of options into “True” and “Fake” Cloud Solutions. It’s worth noting at the outset that several on-premise vendors appear to have “cloud-washed” their applications; not all software marketed as “cloud” solutions are true cloud solutions.  So how can you know if the solution you are considering is a “true” cloud solution? And why is choosing a “true” solution so important? What exactly are True Cloud Solutions? True Cloud Solutions are solutions which have been coded exclusively for cloud use. They are run across many servers and benefit from multi-tenancy. And they...

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#科技

How Does Data Tell Your Story?

In this age of Big Data, data is power – and you and your company can benefit immensely from understanding what it’s telling you. But how can you leverage your data treasure trove? Here we will go through 4 steps to improve your data analysis process. #1: Understand the relationship between quantitative and qualitative research and analysis  You’re likely to hear “qualitative” and “quantitative” any time big data is being discussed. But what do those terms actually mean? And how are they interconnected? How will the answers you find during qualitative research allow you to be more informed in your quantitative research? Qualitative Research: Type: an adaptable way to informally collect information and develop preliminary hypotheses Method: small sample sizes, such as focus groups, individual interviews, and observing customers interact with your product or service...

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Leverage Facebook Data for Peak Advertising ROI

At the outset, it is clear that Facebook is currently dealing with its share of privacy-related issues. Time will tell how things pan out for Zuckerberg and Co. in light of Cambridge Analytica, a somewhat surreal US Senate hearing, and the new GDPR requirements being levelled across the EU (more on that below). However, as this is far from the first time that Facebook’s privacy issues have come under scrutiny, we believe Facebook will weather this privacy storm as it has countless others and remain a leading advertising and marketing platform. How Your Business Can Leverage Facebook Data With upwards of 75% of Hongkongers saying they prefer it to other popular social media platforms, Facebook is practically everywhere. And given how much data it has on its users,...

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SMB’s B2B Marketing Kit: 7 Tips to Optimise Your Lead Generation & Nurturing

Business-to-business development is all about getting that next client. A business without initial leads is like a flight without engine; no matter what kind of fuel you put into it, it will never take off. However, generating qualified leads isn’t easy and in the SMBs B2B space it’s down-right difficult. In the era of the technology-empowered customer, a mix of inbound marketing, social media and content marketing could be the answer. So how do you do that? Here are 7 ways to hone your B2B lead generation strategy: #1 Prioritise inbound leads over outbound leads Traditional marketing for B2B like advertisements, internet banners and cold-calling – is considered outbound marketing. Inbound marketing is the reverse of outbound. It is the individual prospect who chooses the type and timing of...

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#企業資源規劃 #科技

All-in-one ERP Software Evaluation Kit

In this document we hope to provide you more perspectives on the components and scorecard to use in order to evaluate a true cloud solution, and also analyse for yourself how various platform offerings help you to meet your organisation objectives today and adapt to the industry disruptions of tomorrow. Please download the whitepaper here.

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#科技

SMB Guide: 5 Common Mistakes to Avoid When Evaluating a CRM for their business

When we and our Partner Salesforce worked with SMBs, we came across SMBs sharing their challenges of long-time struggle to promote business growth. As SMBs, investing in customer relationship management (CRM) tools is a time consuming but critical step in order to transit to the next phase of business growth. What you can enjoy in return is increased productivity, greater visibility of your customers and the ability to scale. With all these dreams coming true, why do some small businesses still hold back from taking this key step? Why does CRM investment always fall down the priority list? Here we’ll look into five common mistakes SMBs have and provide guidance on how to avoid them. 1.   Price vs Feature & Functionality Facing limited resources and budgets, some SMBs...

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