Customer Lifecycle Marketing

Glow along the Customer Lifecycle: Attract, Engage, Convert and Retain

From the very first touch, marketers want to make sure their campaign hits and acquires the right audience with the target persona. It’s then essential for brands to offer a seamless customer experience along the customer lifecycle in order to drive towards profitable, loyal relationships.

At the workshop, our speakers of CRM and Marketing expertise will explore how you can optimise each stage along the customer lifecycle with the help of disruptive technologies:

  • Attracting high-spending audience profiles with AI-driven recommendations
  • Facilitating a seamless O2O customer experience
  • Visualising customer lifetime value through loyalty programs
  • Case sharing – how a well-known retail brand deployed loyalty program with encouraging ROI

Join Us

Time : 14:30 – 17:00

Date : June 27th, 2019

Venue: Introv Experience Hub, 28/F, Gravity, 29 Hing Yip Street, Kwun Tong (Entrance on 29/F)


14:30 – 15:00 Registration

15:00 – 15:15 Welcome

15:15 – 16:15 How you can enrich each stage of customer lifecycle

16:15 – 16:30 The success story of a well-known retail brand in building omnichannel customer loyalty

16:30 – 16:45 Live Demo on Loyalty Engine

16:45 – 17:00 Networking Coffee & End of Event

Seats are limited.

*Note: Agenda subject to change.


Sorry, this event has expired. Please check out our events page for upcoming events.
Should you have any enquiries, please feel free to contact Annie Wong at +852 3616 6567 or email her at

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