科技

As competition continues to increase, more and more organisations are considering how they can optimize Customer Relations Management (“CRM”) to be more strategic in attracting and retaining customers. A key component of an optimized CRM strategy is how well your organisation obtains and uses high quality, clean and trusted data. Incomplete Data Restrains Customer Experience Segmentation and Nurturing Different customer segments have different needs and different touch points along their respective customer journeys. And when you don’t have enough data, or your data is faulty, you can’t meaningfully segment your customers. It’s even worse is when dirty data causes inaccurate segmentation. What happens if, for example, you are driving customers away through incorrectly targeted promotions? Perhaps you only realised it once you have started interacting with your customers,...

In this age of Big Data, data is power – and you and your company can benefit immensely from understanding what it’s telling you. But how can you leverage your data treasure trove? Here we will go through 4 steps to improve your data analysis process. #1: Understand the relationship between quantitative and qualitative research and analysis  You’re likely to hear “qualitative” and “quantitative” any time big data is being discussed. But what do those terms actually mean? And how are they interconnected? How will the answers you find during qualitative research allow you to be more informed in your quantitative research? Qualitative Research: Type: an adaptable way to informally collect information and develop preliminary hypotheses Method: small sample sizes, such as focus groups, individual interviews, and observing customers interact with your product or service...

At the outset, it is clear that Facebook is currently dealing with its share of privacy-related issues. Time will tell how things pan out for Zuckerberg and Co. in light of Cambridge Analytica, a somewhat surreal US Senate hearing, and the new GDPR requirements being levelled across the EU (more on that below). However, as this is far from the first time that Facebook’s privacy issues have come under scrutiny, we believe Facebook will weather this privacy storm as it has countless others and remain a leading advertising and marketing platform. How Your Business Can Leverage Facebook Data With upwards of 75% of Hongkongers saying they prefer it to other popular social media platforms, Facebook is practically everywhere. And given how much data it has on its users,...

Business-to-business development is all about getting that next client. A business without initial leads is like a flight without engine; no matter what kind of fuel you put into it, it will never take off. However, generating qualified leads isn’t easy and in the SMBs B2B space it’s down-right difficult. In the era of the technology-empowered customer, a mix of inbound marketing, social media and content marketing could be the answer. So how do you do that? Here are 7 ways to hone your B2B lead generation strategy: #1 Prioritise inbound leads over outbound leads Traditional marketing for B2B like advertisements, internet banners and cold-calling – is considered outbound marketing. Inbound marketing is the reverse of outbound. It is the individual prospect who chooses the type and timing of...

When we and our Partner Salesforce worked with SMBs, we came across SMBs sharing their challenges of long-time struggle to promote business growth. As SMBs, investing in customer relationship management (CRM) tools is a time consuming but critical step in order to transit to the next phase of business growth. What you can enjoy in return is increased productivity, greater visibility of your customers and the ability to scale. With all these dreams coming true, why do some small businesses still hold back from taking this key step? Why does CRM investment always fall down the priority list? Here we’ll look into five common mistakes SMBs have and provide guidance on how to avoid them. 1.   Price vs Feature & Functionality Facing limited resources and budgets, some SMBs...

Marketing is no doubt the essential to a growing small retail business. However, if it’s not done well, it could take the business down. Most small and middle-sized retailers are fighting to reach customers in very competitive markets, trying all marketing tactics. Your campaigns might not be expensive, but they could be wasting money and opportunities unless it is done well and integrated with the rest of the business. Read on the 5 common mistakes. And here’re what you can do to stop wasting money and build marketing that empowers your sales team. Your focus is to generate a lot of leads Marketing activities aren’t just there to gather a great quantity of leads. If quality of leads is not the focus, your team may drown in leads that...