#科技

How Does Data Tell Your Story?

In this age of Big Data, data is power – and you and your company can benefit immensely from understanding what it’s telling you. But how can you leverage your data treasure trove? Here we will go through 4 steps to improve your data analysis process. #1: Understand the relationship between quantitative and qualitative research and analysis  You’re likely to hear “qualitative” and “quantitative” any time big data is being discussed. But what do those terms actually mean? And how are they interconnected? How will the answers you find during qualitative research allow you to be more informed in your quantitative research? Qualitative Research: Type: an adaptable way to informally collect information and develop preliminary hypotheses Method: small sample sizes, such as focus groups, individual interviews, and observing customers interact with your product or service...

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#科技

Leverage Facebook Data for Peak Advertising ROI

At the outset, it is clear that Facebook is currently dealing with its share of privacy-related issues. Time will tell how things pan out for Zuckerberg and Co. in light of Cambridge Analytica, a somewhat surreal US Senate hearing, and the new GDPR requirements being levelled across the EU (more on that below). However, as this is far from the first time that Facebook’s privacy issues have come under scrutiny, we believe Facebook will weather this privacy storm as it has countless others and remain a leading advertising and marketing platform. How Your Business Can Leverage Facebook Data With upwards of 75% of Hongkongers saying they prefer it to other popular social media platforms, Facebook is practically everywhere. And given how much data it has on its users,...

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#科技

SMB’s B2B Marketing Kit: 7 Tips to Optimise Your Lead Generation & Nurturing

Business-to-business development is all about getting that next client. A business without initial leads is like a flight without engine; no matter what kind of fuel you put into it, it will never take off. However, generating qualified leads isn’t easy and in the SMBs B2B space it’s down-right difficult. In the era of the technology-empowered customer, a mix of inbound marketing, social media and content marketing could be the answer. So how do you do that? Here are 7 ways to hone your B2B lead generation strategy: #1 Prioritise inbound leads over outbound leads Traditional marketing for B2B like advertisements, internet banners and cold-calling – is considered outbound marketing. Inbound marketing is the reverse of outbound. It is the individual prospect who chooses the type and timing of...

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#企業資源規劃 #科技

All-in-one ERP Software Evaluation Kit

In this document we hope to provide you more perspectives on the components and scorecard to use in order to evaluate a true cloud solution, and also analyse for yourself how various platform offerings help you to meet your organisation objectives today and adapt to the industry disruptions of tomorrow. Please download the whitepaper here.

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#科技

SMB Guide: 5 Common Mistakes to Avoid When Evaluating a CRM for their business

When we and our Partner Salesforce worked with SMBs, we came across SMBs sharing their challenges of long-time struggle to promote business growth. As SMBs, investing in customer relationship management (CRM) tools is a time consuming but critical step in order to transit to the next phase of business growth. What you can enjoy in return is increased productivity, greater visibility of your customers and the ability to scale. With all these dreams coming true, why do some small businesses still hold back from taking this key step? Why does CRM investment always fall down the priority list? Here we’ll look into five common mistakes SMBs have and provide guidance on how to avoid them. 1.   Price vs Feature & Functionality Facing limited resources and budgets, some SMBs...

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#企業資源規劃 #科技

Business Digital Transformation Trends in 2019

Digital Transformation — it's a top business priority. But why all the attention? A Forrester research reveals that organisations believe that by 2020, nearly half their revenue will be impacted by digital in some way. Yet, it's important to know that Digital Transformation is not only a technological transition, but an organisational shift at the intersection of technology, business and people, such reflection must take countless possibilities into account. 2018 has been a year of turbulence, with important incidents like US & China Trade War, Facebook Cambridge Analytica scandal followed by GDPR coming into effect. Organisations need to evolve strategically to address the changing business landscapes. Inspired by an article written by Daniel Newman in Forbes previously, Introv, a digital transformation enabler for businesses, has listed out the following business digital transformation trends to watch in 2019. #1 Companies turning...

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#全渠道零售策略

Omnichannel Order Management: a Key to Improving Your Retail Business

Perhaps you are familiar with this scene: Orders come in and your employees have to coordinate delivery based on closest fulfilment locations, lowest cost shipping options, determining which orders should be split and/or bundled, all while making sure fulfilment centres maintain safety stock. Handled manually, this tedious, time-consuming process has considerable room for human error. So how can you, a retailer who cares about your customers, better manage all the components of your order/delivery processes? Optimising Omnichannel Order Management Many leading retailers have found ways to manage complex fulfilment decisions through an omnichannel order management system (OMS). Join us: "Make E-commerce Seamless with Omnichannel Management" Workshop 6 Ways Omnichannel Order Management Improves Your Business: 1. By automatically locating the closest fulfilment centres and identifying available stock, your OMS ensures...

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#科技

SMB Guide for Retail: 5 Common Marketing Mistakes & How To Remedy Them

Marketing is no doubt the essential to a growing small retail business. However, if it’s not done well, it could take the business down. Most small and middle-sized retailers are fighting to reach customers in very competitive markets, trying all marketing tactics. Your campaigns might not be expensive, but they could be wasting money and opportunities unless it is done well and integrated with the rest of the business. Read on the 5 common mistakes. And here’re what you can do to stop wasting money and build marketing that empowers your sales team. Your focus is to generate a lot of leads Marketing activities aren’t just there to gather a great quantity of leads. If quality of leads is not the focus, your team may drown in leads that...

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#科技

SMB Guide: How CRM Helps Businesses Grow

If your small or middle-sized business is still growing well, you might not think you need a customer relationship management (CRM) technology. In fact, if you are using any types of spreadsheets or emails to manage customer conversations and follow-ups, you are already using a customer relationship management solution. But the questions is: Does your current solution make the best use of your time and resources to grow your business? Not sure what is CRM? Learn more here. At Introv, we work with Salesforce, the world’s #1 CRM to tailor and design CRM solutions specifically for the needs of small businesses, to help them grow and prosper. Our customers have grown and gained larger customer base by mastering CRM for their business. Here we’ll share the growth journey of...

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