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When we and our Partner Salesforce worked with SMBs, we came across SMBs sharing their challenges of long-time struggle to promote business growth. As SMBs, investing in customer relationship management (CRM) tools is a time consuming but critical step in order to transit to the next phase of business growth. What you can enjoy in return is increased productivity, greater visibility of your customers and the ability to scale. With all these dreams coming true, why do some small businesses still hold back from taking this key step? Why does CRM investment always fall down the priority list? Here we’ll look into five common mistakes SMBs have and provide guidance on how to avoid them. 1.   Price vs Feature & Functionality Facing limited resources and budgets, some SMBs...

Marketing is no doubt the essential to a growing small retail business. However, if it’s not done well, it could take the business down. Most small and middle-sized retailers are fighting to reach customers in very competitive markets, trying all marketing tactics. Your campaigns might not be expensive, but they could be wasting money and opportunities unless it is done well and integrated with the rest of the business. Read on the 5 common mistakes. And here’re what you can do to stop wasting money and build marketing that empowers your sales team. Your focus is to generate a lot of leads Marketing activities aren’t just there to gather a great quantity of leads. If quality of leads is not the focus, your team may drown in leads that...

If your small or middle-sized business is still growing well, you might not think you need a customer relationship management (CRM) technology. In fact, if you are using any types of spreadsheets or emails to manage customer conversations and follow-ups, you are already using a customer relationship management solution. But the questions is: Does your current solution make the best use of your time and resources to grow your business? Not sure what is CRM? Learn more here. At Introv, we work with Salesforce, the world’s #1 CRM to tailor and design CRM solutions specifically for the needs of small businesses, to help them grow and prosper. Our customers have grown and gained larger customer base by mastering CRM for their business. Here we’ll share the growth journey of...

CRM (a.k.a. Customer Relationship Management), is a buzzword that’s been around for a while, and where I lack in the skill of blogging, I make up for it with my know-how in CRM. I know CRM. I live and breathe it. So, let’s cut to the chase shall we? CRM has been a hot topic for several years, as companies are increasingly looking to build more meaningful relationships with their customers. Why? because it yields higher business growth. With the right CRM system in place, you can build on these relationships, and you can free yourself from all distraction and processes that can come with managing your customer data manually. What’s more, the beauty of CRM is that it can be applied to all businesses, in any sector...

It’s a phrase used to quantify data sets that are so large and complex that they become difficult to exchange, secure and analyse with typical tools. To describe the phenomenon that is big data, there are some definitions widely accepted in the market, the 5Vs: 1. Volume – Large in quantity 2. Velocity – Traded high speed 3. Variety – Formed in many style 4. Veracity – Controlled data quality and accuracy 5. Value – Ability to turn into business value The potential value that Big Data can provide for organisations in different sectors of the economy and different areas inside such organisations are huge. The below table shows some potential usage of Big Data across five industries: INDUSTRY MAIN BUSINESS FUNCTIONS IMPACTED Retail Product demand prediction and trends forecastingPrice elasticity optimisation Value...