|At the age of digital transformation and customer-centric approach, companies need to stay connected to their customers more than ever. Access to data is important for companies looking to deliver connected customer experiences across all touch points. To thrive and gain competitive advantage, companies must have the ability to quickly integrate all systems, unify data and create a single customer view. Businesses that have successfully built a single customer view have generated revenue gains of 5-10% and reduced costs by 15-25%.
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Source: MuleSoft, LLC
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