How Does Data Tell Your Story?
In this age of Big Data, data is power - and you and your company can benefit immensely from understanding what it’s telling you. But how can you leverage...
SMB’s B2B Marketing Kit: 7 Tips to Optimise Your Lead Generation & Nurturing
Business-to-business development is all about getting that next client. A business without initial leads is like a flight without engine; no matter what kind of fuel you put...
5 Mistakes Made by SMBs When Evaluating a CRM for Their Business
When we and our Partner Salesforce worked with SMBs, we came across SMBs sharing their challenges of long-time struggle to promote business growth. As SMBs, investing in customer...
Big Data & Analytics at FIFA World Cup 2018
It seems that nearly every week, we're subjected to news about the ever-changing impacts technology has on our lives. Whether it's setting up a smarthome, trouble shooting a...
Leverage Facebook Data for Peak Advertising ROI
At the outset, it is clear that Facebook is currently dealing with its share of privacy-related issues. Time will tell how things pan out for Zuckerberg and Co....
What is Big Data?
It’s a phrase used to quantify data sets that are so large and complex that they become difficult to exchange, secure and analyse with typical tools. To describe...
What is Customer Relationship Management?
CRM (a.k.a. Customer Relationship Management), is a buzzword that’s been around for a while, and where I lack in the skill of blogging, I make up for it...