Homag China Golden Field Limited
Software/High Tech
201-500 Employees

"Due to the flexibility and scalability of the cloud softwares, the solution enables the company to have real-time visibility and control over different locations"

Sandy Ho, Director, Homag China Golden Field Limited

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About Homag China Golden Field Limited

Founded in 1979, the company distributes European woodworking machines to furniture, construction, material and wood industries.

Headquartered out of Kunshan City, they also have offices in Hong Kong, Beijing, Shanghai, Dongguan, Chengdu and Hangzhou. The company opened its first indoor showroom of wood industry in China, which is the show platform for advanced woodworking technology and machinery.

Challenges:

  • Selling cycle has been delayed by ineffective communication between sales and back-office, and it is not cost effective to own a server & IT team
  • Hard to integrate customers’ activities & requirements due to decentralised departments
  • Takes more than a month for top management to have a daily report due to lengthy report finalising
  • Slow response rate, complaint handling due to ineffective departmental coordination

  • Lots of manual processes, the team need to check the documents line by line manually and update the inventory balance on the system, wasting much time.
  • Inability to see transparency over information in different areas and subsidiaries and how they can join together to have one unified approach to looking at the company.

Project Goals:

  • To provide solutions to help clients better manage the production process by using software instead of hardware.
  • Increase the productivity and efficiency by increasing no. of orders with system automation.
  • Streamline the Order-to-Cash processes according to the business’s financial practice and to have fast business growth for future development.
  • To give complete transparency over the company.

Results & Benefits:

“Due to the flexibility and scalability of the cloud softwares, the solution enables the company to have real-time visibility and control over different locations”

– Sandy Ho, Director, Homag China Golden Field Limited

  • Salesforce enabled real-time visibility, allowing the team to drill into sales activities, quota achievements and collaboration through one CRM platform for sales & back-office, which can improve customer satisfaction, better up-sell and cross-selling.
  • The easy-to-use reporting and dashboard function saved a lot of time when it came to generating reports, as a result the team could focus more on the strategic planning and other key areas of the business.
  • The flexible platform resulted in better collaboration between teams, for example, the engineering, project and operation teams.
  • and operation teams.
  • NetSuite ERP streamlines business operations of all different teams and communicates with accurate and well-integrated data on a unified platform. This provided management with a single view of the business.
  • Better manage inventory levels and costs, and better meet fulfillment expectations.
  • Due to the flexibility and scalability of the cloud softwares, the solution enables the company to have real-time visibility and control over different locations. This brings tremendous reduction in time and cost.

About

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